The Face behind the Frontdoor: Annahome


An extensive collection of curtain fabrics, antique furniture – Annahome, shop for interior decoration, has everything to provide you with an interior that suits you. Since 1998 owner Anneke Verwater  advices her clients on the renovation and decoration of their home. Reason enough to pay her a visit in her stylish shop.

“It all started with the renovation of my own house,” says Anneke. “It turned out so well that I showed my house with pride to friends and neighbours. They too were enthousiastic and soon I was asked for advice on their houses.” One thing led to another. Anneke decided to take a training course on interior decorating. When she had her diploma she opened a showroom on Statenlaan, where clients could visit on appointment. “This way I gradually built up my clientele and then I found the shop on Bankastraat. I changed the former bookshop into the interiorshop it is today.”

After opening the new shop Annahome expanded her service. In addition to advice on interiors Anneke offered antique furniture and fabrics. “I find them in this country and abroad. For clients whose entire house I refurnish I go to every antiques-shop and -fair. Especially in England I find many beautiful pieces and I love to bring them home for my clients.”

Furnishing homes is Anneke’s passion. “I investigate with the clients what they wish for themselves and then find the furnishings that fit them. Today’s thirty and fourty year old customers have a different taste: they usually prefer modern furniture to antiques. And I gladly go along with their views. I never give no for an answer.”

Due to the present economic situation, renovation is no longer in high demand. “My clients have other priorities. Often they want to freshen up the interior they have. That is always a challenge, because people are attached to their possessions. Clients like to re-upholster old furniture. And a new carpet, wall-paper or curtain does not only bring a new colour into the house, these are additions that make a house a home. We love to arrange that for the clients and that gives both them and me satisfaction.”

Annahome is known for her personal approach, she has a close relationship with her customers.  “It is important to me that our customers know that they can come to us with all their wishes and that they can come back to us as often as they wish. Every house can have a beautiful interior, but a personal style is developed by taking your time for each and every room. And we love to help you do it.”

Would you like to look in at Annahome? The door is open to you at Bankastraat 10, Wednesday thru Friday from 10.00 am to 18.00 pm and on Saturday from 10.00 am to 16.00 pm.

13 oktober 2013,  Josephine de Vijlder